For Grand Millennium Sulaimani, I led the creative and digital strategy across the hotel and its associated properties over a four-month period. A key part of the work included developing and executing a summer campaign for Ashur Resort, positioning it as a seasonal destination while maintaining alignment with the Grand Millennium brand.

In parallel, I managed the digital strategy and campaign execution for Suli Circus, one of the largest entertainment events ever hosted in the region and the first of its kind in the Middle East. With a marketing budget exceeding $400,000, the campaign required strategic planning, creative direction, and performance-focused digital advertising.

My role spanned end-to-end execution — from managing photoshoots and visual production to billboard campaigns, social media content, and high-budget digital ads. Creative content highlighted the scale of the events, lifestyle experiences, and premium positioning of both the hotel and Ashur Resort.

Through targeted advertising and consistent storytelling, the campaigns achieved strong visibility, audience engagement, and commercial success. The work contributed to a successful launch, high attendance, and strong revenue performance, while positioning Grand Millennium Sulaimani and its properties as key destinations for large-scale events and seasonal experiences.