For Grand Millennium Al Seef Basra, I managed the full digital presence and launch strategy leading up to and during the hotel’s grand opening. Over a six-month period, I planned and executed a comprehensive digital and social media campaign designed to build brand awareness, grow the audience, and position the hotel as a premium destination in the region.

My role covered creative direction, content strategy, and execution. I organized and directed multiple photoshoots, ensuring the visual content aligned with the brand’s luxury standards. The content strategy focused on showcasing key aspects of the hotel experience, including rooms, in-house restaurants, amenities, and live events, creating a cohesive and aspirational brand narrative across all digital platforms.

In parallel, I planned and managed digital advertising campaigns aimed at increasing visibility and accelerating audience growth. Through targeted ads and consistent content rollout, the hotel’s social media pages saw strong follower growth and increased engagement in a short period of time. The campaigns helped attract the right audience, drive interaction, and establish a solid digital foundation ahead of the official opening.

Throughout the launch phase, I ensured the brand remained active and relevant by covering events, promotions, and on-site experiences in real time. The result was a well-positioned digital presence that not only supported the grand opening but continued to engage and grow the hotel’s audience beyond launch.