Erbil Rotana
A hospitality-focused project designed to reflect Rotana’s established brand standards while enhancing its digital presentation for a refined guest experience.
services
Art Direction, Web Design, Marketing Strategies
year
6 MOnths
category
Marketing, E-Commerce, Graphic Design.
Development
George Saad
I worked with Erbil Rotana on an ongoing social media retainer, managing the brand’s digital presence through a consistent, content-driven strategy focused on visibility, engagement, and conversion.
Social Media Design
Detailed Project Overview
My role covered monthly photoshoots across the property, including rooms, dining venues, lifestyle moments, and on-ground hotel experiences. Each shoot was planned and executed to align with Rotana’s brand standards while adapting content for high-performing social media formats.
I managed event coverage and promotion, supporting various in-house events, seasonal activations, and special occasions through real-time content, storytelling, and post-event highlights. In parallel, I developed and launched new offers and campaigns, translating hotel promotions into clear, engaging digital narratives.
To support growth and reach, I planned and executed targeted digital advertising campaigns, defining audience segments based on location, interests, travel behavior, and lifestyle. Ads were optimized to drive awareness, engagement, and bookings, reinforcing Erbil Rotana’s position as a premium hospitality destination.
Overall, the collaboration focused on creating a strong, consistent visual identity, maintaining content quality, and ensuring the brand stayed active, relevant, and competitive across digital platforms.
Dynamic Content